TG Database

We've already mentioned what digital marketing is in general, now let's talk about the B2B approach. B2B (Business to Business) digital marketing refers to the use of digital strategies and tools to market a product or service from business to business.

As its name suggests, this meets the needs ...

Market research aims to provide information that allows us to better analyze the problem under investigation, complements previous experience and helps reduce risk in any decision-making. We can divide this research into qualitative and quantitative . They differ significantly in many aspects, from ...

Successive improvement of product quality ensured by the gestión ajustada model makes the brand more competitive and increases the stability of the company in the market. In addition, this method has the advantage of making the company more flexible in terms of production, making it easier to adapt ...

A strategic alliance must be built in two basic stages. The first is to agree on the terms of cooperation between the partners and the second is to establish the organizational basis of the alliance. Of course, in each case, the determination of the organizational chart is the result of individual ...

In 2016, there were 2 million micro-enterprises employing less than 10 people with an annual turnover or annual balance sheet total of less than 2 million euros. This represents an increase of 5.2% since 2015 and an increase of 16.8% since 2010. The market requires entrepreneurs to be constantly ...

Given that there are so many barriers to entry, is it worth starting your own business and is there any chance of winning this “battle”? There are no simple answers to this question, but surely every prospective entrepreneur should be aware of their existence and take them into account when creating ...

Artificial intelligence is based on the imitation of processes characteristic of human intelligence by machines . In most cases, artificial intelligence algorithms find their applications in computer programs, natural language processing, speech and image recognition.

It is a fascinating field of ...

Expanding into the German online market offers great opportunities for business development, but there are a few key aspects to consider. One of them is the translation of the offer that allows you to reach German customers. According to data from the German Retail Institute (EHI), there are no less ...

Thorough preparation of marketing strategy brings many benefits to the organization. It helps in answering the questions that are raised and determines the direction of the company.

The strategy is helpful in understanding the phone code philippines market and allocating resources more effectively ...