TG Database

You may have data related to your customers that allows you to segment them in a multitude of ways, including:


But what exactly is targeted email marketing, what are the benefits and how can your business start this effective way of contacting your customers? Below, we’ll look into email list ...

As mentioned above, ML algorithms can take customer data and use it to predict and respond to customer behaviour, at a huge, automated level. Here are some examples of machine learning helping to provide your customers with more enticing offers:

Recommendation engines: Also known as recommenders ...

Creating and implementing can tread a fine line between personalisation and privacy. Here are some things to keep in mind when using this strategy:

Be transparent. Be explicitly clear about your data policies and maintain GDPR compliance at all times. If customers feel that they are being lied to ...

The 1950s was the first time the technology was used to predict the weather, and in the 1970s we saw the earliest examples of real-time analytics being used to fight credit card fraud. Nowadays, it plays an essential role in almost every aspect of our lives, from recommending the films we’d like to ...

This first example has a single location of interest (Heathrow Airport), and each zone is a 10 minute zone up to a time of 2 hours from Heathrow. The shape boundaries clearly demonstrate the main routes radiating out from the M25 as these enable customers to travel further. In this screenshot, we ...

In FastStats, we have always supplied a standard set of postal-based shape files for thematic maps as our clients are usually working with customers who have physical delivery addresses. Breaking these down into postal areas for example is quite a natural way of visualising this information.

It has ...

You may assume email automation is a complicated process, but thanks to email marketing apps and tools, introducing email automation to your marketing strategy should feel straightforward. All you need to do is create a campaign and then set up a trigger. Your trigger is a specific event, date, or ...

Enable focused communications based on external factors

Automated, trigger-based communications can notify people to be aware of external conditions that might affect the management of their health. Incoming data concerning email list uk weather and air quality could trigger notifications to ...

Enhanced customer experience: By getting to grips with your data, you can understand your customers’ unique behaviours and preferences. You can use this insight to personalise their shopping experience and target your marketing campaigns to their needs.
Improved inventory france companies email list ...

Because individual campaigns will have different goals, you must also segment your audience so you only send emails to the right customers at the right time. This will ensure french email address list loyal customers stay loyal, and you don’t inadvertently make customers look for the unsubscribe ...