TG Database

Every purchase we make involves a prior purchasing process, the complexity of which will depend on the service or product being contracted. The process of purchasing a property is not the same as that of purchasing a pair of sports shoes, right?

This process is called Customer Journey , and in this ...

Lead Magnet is a term that we hear more and more in the marketing sector. You may not know what it is yet, although you have surely come across it on more than one occasion. In marketing we continually come across terms that can sometimes be confusing, especially for those readers who are not ...

The user experience for B2B websites has some differences compared to B2C. Below we will see some of the peculiarities of B2B users, and why they need to have a different UX than users of B2C websites.


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Why do you need a data-driven and goal-driven strategy when it comes ...

Analyzing user behavior after launching a campaign or user behavior on our website is essential to improve and achieve success in our business. For this reason, we have decided to create this Google Tag Manager guide for beginners, so that all of you who are not fully involved in the digital ...

It is undeniable that commerce has changed. For several years now, a company that does not appear on the Internet does not exist. And we can go further: a company that does not appear in the first search results has a very difficult time increasing its sales and reputation in the online world. This ...

Can you imagine viewing all the information from your social networks in a single panel? Stop dreaming! Now it's possible thanks to social media dashboards.

Social media is an essential resource for consolidating the growth of a business. Your target audience is on social media, connecting with ...

Frequent customer
If you are aware of the importance of keeping in regular contact with your frequent customer , congratulations, you are on the right track. If not, read on to find out why you should not let too much time pass without talking to them.

In this article, you will find the definition ...

Customer value
The customer is your company's most important asset. Your performance and growth prospects will also depend on the success of your interaction with them. What is customer value and what are the strategies to better understand it?

First, you need to figure out what real value your ...

Today, being a customer-centric company is no longer an option, but a necessity. To achieve this, it is essential to understand how to measure customer satisfaction systematically, an aspect highlighted by the ISO 9001 Standard , which urges brands to define methods to obtain information on their ...

Discover a place where Zendesk partners around the world can come together to collaborate, learn, and grow.

Person looking through binoculars
Living in a digital world, our concept of community transcends geography to include the virtual spaces where we connect, share, learn, and grow. This same ...